Q&A: What are some of the things that make Squirrly SEO better or different than Yoast?

Recently, Marv Dorner from the BeBizzy Break Podcast invited Florin Muresan, Squirrly’s CEO, for a conversation about Squirrly SEO and Search Engine Optimization in general.  

Coming from a WordPress developer’s side, Marv had a distinctive approach to learning more about Squirrly SEO, which translated into some very interesting questions.

His questions are probably some of your questions as well, which is why we decided to share segments of that conversation here on the Squirrly blog. Check it out.

Marv: What are some of the things that make Squirrly SEO better or different than Yoast?

Florin: In Yoast, you can’t build your keyword portfolio, you can’t manage anything around your keywords, you can’t check your rankings, you can’t audit your website, you can’t find better keywords or spot new opportunities for where to place content. 

You also don’t know the Trends of different searches; you don’t know how many people search for that kind of topic in any given month. Yoast is good for technical SEO, but it’s not really great for actually ranking pages. 

As far as Focus Pages, which is the latest feature (from Squirrly SEO), is concerned, there is no one out there giving this sort of thing.

Focus Pages looks at ALL of the ranking factors and tells you, for example, if you don’t have enough words. Then, as a user, you go and write more words on the page. 

But then (Focus Pages) also tells you: Okay, you’ve written more words, but now your engagement went down because the text is boring and people don’t spend time on the page anymore because it’s filled with a bunch of nonsense. So, we look at a lot of things. 

We even call it Traffic Health. Okay, you’ve managed to bring traffic to this page, but did they bounce off, did they spend time on that page, did they click on any other pages in your website; what did they do once they reached your piece of content – cause this is a very important ranking factor. 

I even see pages managing to get to the first page of Google and then after a while, their rankings drop because the Traffic Health is very bad.

So, the people who found them on Search Engine, they click, and then they get out (from that page) because the content wasn’t relevant. 

So, the Focus Pages feature audits pretty much everything, including if you have your SEO settings turned on for this particular post type.

Cause in some cases, you will find out that you still have pages on your website where the settings from Yoast or Rank Math or SEO Framework, or even Squirrly SEO are not turned on. 

Focus Pages can make sure that you actually have everything that you need on the page so that you increase the chances of Ranking that page. 

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This is a transcript of a section of an extended conversation between Marv and Florin.  (answer featured in this article starts at 13:17). 

For the full interview, check out Marv’s podcast here.

If you’re interested in Marv’s thoughts on Squirrly SEO after this interview, make sure to read his article here

Squirrly SEO features mentioned in this segment of the conversation:

Click on the links to learn more about each feature.  

Q&A: Does GSC tie into any of the information provided by Squirrly SEO?

Recently, Marv Dorner from the BeBizzy Break Podcast invited Florin Muresan, Squirrly’s CEO, for a conversation about Squirrly SEO and Search Engine Optimization in general.  

Coming from a WordPress developer’s side, Marv had a distinctive approach to learning more about Squirrly SEO, which translated into some very interesting questions.

His questions are probably some of your questions as well, which is why we decided to share segments of that conversation here on the Squirrly blog. Check it out.

Marv: You mentioned Auditing. Do you guys do anything with Google Search Console? Does that tie into any of the information?

Florin: We only show stuff about impressions and clicks, and we hope that people get the keywords that are already found in Search Console. We show that so that they can add it to their Briefcase. 

Briefcase is basically a collection of all the keywords that you are trying to use across your website. 

Marv: Sure, and then you just use that to kind of say you do rank, or you don’t rank, here’s where you rank for that particular keywords

Florin: Yeas, in most Plans, yes.

So, for the FREE plan and the PRO plan, we use just the ranking data from Google Search Console, and on the Business plan, we have data coming from our own servers on which we do our own crawling so that we can show it in real-time. 

Cause you know that in Google Search Console, everything is a bit old. 

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This is a transcript of a section of an extended conversation between Marv and Florin.  (answer featured in this article starts at 12:13). 

For the full interview, check out Marv’s podcast here.

If you’re interested in Marv’s thoughts on Squirrly SEO after this interview, make sure to read his article here

Squirrly SEO features mentioned during this segment of the conversation: 

Click on the links to learn more about each feature. 

Q&A: Are there any features that are unique to Squirrly compared to other similar products? 

Recently, Marv Dorner from the BeBizzy Break Podcast invited Florin Muresan, Squirrly’s CEO, for a conversation about Squirrly SEO and Search Engine Optimization in general.  

Coming from a WordPress developer’s side, Marv had a distinctive approach to learning more about Squirrly SEO, which translated into some very interesting questions.

His questions are probably some of your questions as well, which is why we decided to share segments of that conversation here on the Squirrly blog. Check it out.

Marv: Are there any features that are unique to Squirrly SEO compared to other similar products? 

Florin: So, keyword research has been our focus since day 1, because we figured that many people who have a website go with “jewelry” or “jewelry store” as their keyword. There are hundreds of thousands of jewelry stores all around the world, why are people going to come to your website? 

So, with a keyword research tool, you can find a lot of ideas, even if you’re in a niche like jewelry.

Maybe you can get ideas like “what to wear to a prom,” and then build an article around that and you mention the jewelry that you have or your jewelry store inside of the content. 

You can find a lot of great ideas for content using the Keyword Research Tool. 

Marv: That is nice to have because there are other tools out there, but you got to go outside your normal environment and log in to another tool or subscribe to another tool. To have that inside where you already live is a huge benefit. 

Florin: And one of the biggest problems with using keyword tools is that maybe you find some great ideas, but one week after that you will forget about all of those amazing ideas.

What we’ve done is that you can actually add the keyword to your Briefcase, and you can label it and create a lot of ways to access (and group) the best keywords that you find. 

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This is a transcript of a section of an extended conversation between Marv and Florin.  (answer featured in this article starts at 29:19). 

For the full interview, check out Marv’s podcast here.

If you’re interested in Marv’s thoughts on Squirrly SEO after this interview, make sure to read his article here

Squirrly SEO features mentioned in this segment of the conversation: 

Click on the links above to learn more about each feature. 

Q&A: Which are the core functions of Squirrly SEO?

Recently, Marv Dorner from the BeBizzy Break Podcast invited Florin Muresan, Squirrly’s CEO, for a conversation about Squirrly SEO and Search Engine Optimization in general.  

Coming from a WordPress developer’s side, Marv had a distinctive approach to learning more about Squirrly SEO, which translated into some very interesting questions.

His questions are probably some of your questions as well, which is why we decided to share segments of that conversation here on the Squirrly blog as well. Check it out. 

Marv: In as brief as you can, tell us a little bit about Squirrly and its core functions. 

Florin: It’s been our goal right from the beginning NOT to build a classic SEO plugin. So, one of the first things we put out there was the SEO Live Assistant that helps you optimize content as you’re typing every single word.

Squirrly SEO also has keyword research functionality, SEO auditing tools, it has a SERP checker – and everything else you would imagine you need from other tools like MOZ, Ahrefs, SEMrush, and all the other big players in the field. 

So, we were focused more on how you can build an SEO strategy and not exactly how you can tweak the many technical aspects that go with WordPress. 

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You can listen to the full conversation here. Answer featured in this article is from minute 06:43 to 07.32. 

You can also check out Marv’s notes on Squirrly SEO after this interview here

Squirrly SEO Features mentioned in this section of the conversation: 

Click on the links to learn more about each one of the features. 

Q&A: Is there a challenge of potentially losing search Rankings switching to Squirrly from other plugins? 

Recently, Marv Dorner from the BeBizzy Break Podcast invited Florin Muresan, Squirrly’s CEO, for a conversation about Squirrly SEO and Search Engine Optimization in general.  

Coming from a WordPress developer’s side, Marv had a distinctive approach to learning more about Squirrly SEO, which translated into some very interesting questions.

His questions are probably some of your questions as well, which is why we decided to share segments of that conversation here on the Squirrly blog as well. Check it out. 

Marv: Is there a challenge of potentially losing search Rankings switching to Squirrly from other plugins, like Yoast? 

Florin: It’s very easy (switching to Squirrly from other plugins) because when you install the Squirrly SEO plugin, it tells you to Import Settings. So basically everything that you’ve optimized in Yoast (for example) is going to be available by default in Squirrly SEO. 

So, once you make the switch and deactivate Yoast, you’ll have everything that you used to have still in place. You’re not losing anything over the switch. 

Marv: Yeah, I can see this being a concern for people that are doing this, either as a professional or if that’s their company website, they’d hate to blow up what they already have.

Does that work as well with other SEO plugins or do you have just a few of them where that import process works, or does it just grab everything that’s currently there? 

Florin: I think we have everybody. And, I mean, Yoast is the most complex, and the others were very easy to do.

For Yoast users (in particular), because we do have a lot of people buying the PRO or the Business plans from Squirrly and who are using both plugins, we’ve made it easy to use both plugins. 

For example, you can let Yoast deal with the technical side of the optimization and use Squirrly’s keyword research tool to find new opportunities for which to build content.

Marv: So, you can run both at the same time; they don’t conflict each other cause you’re importing data basically from the database. 

Florin: You can tell Squirrly to NOT create the codes for METAs, for JSON-LD, for Open Graph, for Twitter Cards – and then Squirrly will not create any code for those. In this case, your WordPress site will get the Settings from Yoast, Squirrly will do nothing on this.

Then you can just use the other features from Squirrly, like the SERP Checker which shows you your true position on Google, the SEO Audit, the Keyword Research, the Live Assistant for when you optimize content.

Marv: Hmm, now you got me thinking. That’s a bit more frosting on the cake, I guess. 

Florin: Yeah, we’ve spent about three months before the release of the new Squirrly version because we wanted to make even the Focus Pages feature work with Yoast, but in the end, we thought that since Yoast updates the plugin so much, we might have a lot of problems in the future.

So, we decided that if you want to use Focus Pages, you must switch everything to Squirrly, but it was one of our ideas to also make Focus Pages detect the settings made in Yoast. 

Marv: Awesome! That’s amazing. Now you got me thinking that I definitely have to try this out and look at this a little closer, cause the fact that you can still run the technical side…

You know, I come from a WordPress developer’s side and do some SEO stuff, so I have a place in my heart for the technical side, because that’s something that people forget about; they write all kinds of great content but on the tech site, their site is a mess and is not managed correctly.

If you have a tool that is already doing that and then now you have a tool that it can actually help you on the content side and be way better at it, and you can run them in conjunction with each other – that’s a pretty good solution. 

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This is a transcript of a section of an extended conversation between Marv and Florin.  (answer featured in this article starts at 22:22). 

For the full interview, check out Marv’s podcast here.

If you’re interested in Marv’s thoughts on Squirrly SEO after this interview, make sure to read this article here

Squirrly SEO features mentioned in this segment of the conversation: 

Click on the links to learn more about each one of the features. 

Q&A: SEO is a lot more complicated than it used to be. How does Squirrly SEO help?

Recently, Marv Dorner from the BeBizzy Break Podcast invited Florin Muresan, Squirrly’s CEO, for a conversation about Squirrly SEO and Search Engine Optimization in general.  

Coming from a WordPress developer’s side, Marv had a distinctive approach to learning more about Squirrly SEO, which translated into some very interesting questions.

His questions are probably some of your questions as well, which is why we decided to share segments of that conversation here on the Squirrly blog. Check it out. 

Marv: SEO is a lot more complicated than it used to be, but having tools like Squirrly SEO really helps out. 

Florin: For us here at Squirrly, it was a huge benefit that Google became more complicated because our tool is best-suited to give a lot of details about sites. In the past, you didn’t really need all these details, because there weren’t many ranking factors. 

As you said, you could just stuff in keywords and nobody needed tools for optimizing content, for verifying it, for auditing your content/your pages, or the technical aspects of SEO, like the traffic data.

We even audit Traffic data, and nobody cared about that in the past. 

But right now, because there are so many ranking factors, you need a tool that is much more complex. 

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This is a transcript of a section of an extended conversation between Marv and Florin.  (answer featured in this article starts at 11:17). 

For the full interview, check out Marv’s podcast here.

If you’re interested in Marv’s thoughts on Squirrly SEO after this interview, make sure to read this article here

Squirrly SEO features talked about during this segment of the interview: 

Click on the link above to learn more about the feature. 

Q&A: Is Focus Pages a separate plugin or is that all included in Squirrly PRO?

Recently, Marv Dorner from the BeBizzy Break Podcast invited Florin Muresan, Squirrly’s CEO, for a conversation about Squirrly SEO and Search Engine Optimization in general.  

Coming from a WordPress developer’s side, Marv had a distinctive approach to learning more about Squirrly SEO, which translated into some very interesting questions.

His questions are probably some of your questions as well, which is why we decided to share segments of that conversation here on the Squirrly blog. Check it out.

Marv: Is Focus Pages a separate plugin or is that all included in Squirrly PRO?

Florin: The Focus Pages feature is included even in the FREE version.

We give out a Focus Page that you can start using with the Free version of the plugin so that you can already start ranking one of your pages. 

And then, you know, when you are ready, you can buy the PRO and move on and rank more pages. 

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This is a transcript of a section of an extended conversation between Marv and Florin.  (answer featured in this article starts at 21:24). 

For the full interview, check out Marv’s podcast here.

If you’re interested in Marv’s thoughts on Squirrly SEO after this interview, make sure to read this article here

Squirrly SEO features mentioned in this segment of the conversation: 

Click on the link above to learn more about the feature.