Google’s new mobile algorithm

Mobile websites and the mobile algorithm

Nowadays, it’s crucial for your website to be mobile responsive. Most of the new WordPress themes have already included this as a feature.

Why you need a responsive website

Because every search engine started to implement an algorithm that is based on responsive websites for mobile searches. Google introduces an addition to the ranking algorithm that influences the position of your web pages in Google’s mobile search results.

Google’s mobile ranking algorithm has started rolling out on 21st April 2015. The global rollout will take a few days.

Is the new algorithm affecting your regular search results?

The answer is NO. The regular search results are not affected by the new mobile algorithm.

Now the question is:

How do you know if your website is mobile friendly or not?

Good news! Google is offering a tool to check if your website is mobile friendly or not.

They call it: Mobile Friendly Tool


Watch the video below and learn how to use the Mobile Friendly Tool. This video will teach you how to test your site speed as well.

If you want help from our team, we can look over your entire website and make it work correctly. We will look at SEO, Caching, Bad Plugins, Loading Time and CSS. Read more

What to do to speed up the mobile version of your website?

The best way (even though it may not be the easiest way for you to do it), is to have a m-dot website for the mobile version, and www one for the desktop version.

Watch the hangout video below, and find out what to do if you want to have both mobile and desktop websites. Learn how to connect them correctly in order to avoid broken redirects.


mobile vs desktop online search
mobile vs desktop online search


Don’t forget that your competition is also on mobile. In 2015, aside from the 91% of users that are using the desktop version of a website to search online, 80% are using their mobile devices for search purposes. This is a percent that is growing and growing every month.


That being said, it’s no longer a matter of asking ourselves whether mobile marketing important, because we know it is!

I hope that this information will help you improve your website, and I’m open to answer your questions, if you have any.

New version of Squirrly 2015 release date

Install squirrly seo

The new version of Squirrly SEO 5.0 was launched on 27th April 2015, and it is available in the WordPress directory.

We worked very hard to make huge improvements for the Squirrly SEO plugin.

What does Squirrly 5.0 include? Is it compatible with the future release of WordPress 4.2?

The answer to all of these questions is YES!

The new version of Squirrly will work even faster, it will be easier to set up, and it will include all the new SEO requests for Search Engines.

Here are some of the most important changes:

  • A different Squirrly look. We’ve Added a SEO and Settings page
  • It is compatible with the WP eCommerce plugin
  • We’ve added interactive learning features for the entire Squirrly SEO plugin
  • Your posts will save faster, even if you have a long form article, and remote images
  • We’ve added robots.txt for multisites with security
  • We’ve added sitemap for multisites
  • We’ve added sitemap.xml for images and videos in every article
  • We’ve added the JSON-LD in Structured Data META
  • We’ve added the favicon.ico for multisites
  • We’ve added the icons for Apple devices
  • We’ve added the SEO progress bar, that you will see when editing a post
  • We’ve added the SEO Star option in Dashboard
  • You will now have the option to show Squirrly for selected Post Types


Screenshots from the new version of Squirrly SEO 5.0

Squirrly SEO Settings
Show Squirrly for selected Post Types
json ld options
Json-LD Option for Organization and Person
Sitemap option for images and videos
Sitemap Option for images and videos

Download Squirrly SEO

You can learn all about the new features from here.


Top 5 free tools for testing your website’s performance

performance tool

1. Squirrly SEO Plugin

The audit from Squirrly gives users precious insight into how their website’s performance help them improve their online presence and boost their sites rankings.

You receive a score for your site based on several things the tool analyzes, such as blogging, SEO, social, traffic, links, authority.

Feature Overview

  • An Audit Score for your Content Strategy and its execution
  • Insights about the 6 main areas of your Content Strategy (Blogging, Traffic, SEO, Social Media, Links and Authority)
  • Tips on how to fix every issue which appears
  • Easy-to-follow guidelines and explanations, but also heavy documentation for those who require it
  • See how your score evolved over time
  • You can send the audit either by PDF or by email to a team member who can help you fix certain issues.
  • PRO Tips, Videos and Articles from us

Download Squirrly SEO now and boost your site ranking for Free!

2. ContentLook

ContentLook helps you take a look at your whole Content Marketing Strategy and offers an easy way to streamline your workflow and take key actions to grow your business.

Feature Overview

  • Audits your site, so that you are aware of how your website is actually doing from an SEO, Social Media and Online Traffic perspective.
  • Offers you key insights which will help you better understand the data behind your content, so that you can make informed, strategic decisions that spark growth.
  • Allows you to monitor your website’s performance. You and your team can easily keep track of how each published article is performing to make it rank better.
  • You can also easily measure the progress and results of your online marketing campaigns.
  • Integration with Google Analytics, Trello and Slack.

website's performanceYou can see a live demo here!

3. Pingdom Tools

With Pingdom’s website monitoring you’ll be the first to know when your website is down and you’ll stay on top of your website’s performance. 

Monitoring your website’s performance and servers is always a smart decision. Pingdom will display the load time of your webpage and also provide you with a performance grade based on several important factors.


Feature Overview

  • Examine all parts of a web page – View file sizes, load times and other details about every single element of a web page (HTML, JavaScript and CSS files, images, etc.). You can sort and filter this list in different ways to identify performance bottlenecks.
  • Website’s Performance Overview – Performance-related statistics based on the test result.
  • Performance grade and tips – See how your website conforms to performance best practices from Google Page Speed (similar to Yahoo’s YSlow). You can get some tips on how to speed up your website this way.
  • Trace your performance history – The tests can be reviewed later. Users can see how things change over time (with pretty charts!).
  • Test from multiple locations – See how fast a website loads in Europe, the United States and so on.
  • Share your results – Share them with your friends, work colleagues or web host.

4. Google PageSpeed

PageSpeed Insights measures the performance of a page for mobile devices and desktop devices. It fetches the URL twice, once with a mobile user-agent and once with a desktop-user agent.

The PageSpeed Score ranges from 0 to 100 points. A higher score is better and a score of 85 or above indicates the page is performing well. Please note that PageSpeed Insights is being continually improved and so the score will change.


PageSpeed Insights measures how the page can improve its performance on:

  • time to above-the-fold load: Elapsed time from the moment a user requests a new page and to the moment the above-the-fold content is rendered by the browser.
  • time to full page load: Elapsed time from the moment a user requests a new page to the moment the page is fully rendered by the browser.

5. GTmetrix

GTmetrix is also one of the free tools, which grades your website’s speed and has a suite of features and options to optimize your website speed clear and easy.

GTmetrix can help you develop a faster, more efficient and all-around improved website experience for your users.


Feature Overview

  • Keep track of the performance for your page and visualize your history with 3 interactive graphs. Zoom, pan and set a date range and more!
  • Analyze on an actual Android device. GTmetrix passes your URL through an actual Android device to get real world performance data on your page load.
  • Test from Multiple Regions. Analyze the page load of your site from 7 different regions around the world.
  • Playback Page Loads with Videos. You can also view your page load in a filmstrip view. This allows you to get a frame-by-frame look at your page loading in real time.
  • Set up Monitored Alerts. GTmetrix can alert you if your page falls below a certain condition you set!
  • Schedule GTmetrix to run a test daily, weekly or monthly on your pages.

What Other Free Tools Do You Use to Monitor Your Website’s Performance?

What other free tools you think should have made it into the list? Make sure to share your suggestions in the comment section below!