How Switching to Full Focus Mode Will Help You Finally Gain Search Traffic

There’s a series of written episodes I’ll want to share with you soon. It’s from a team that found out the hard way just how bad it is to work on SEO changes that don’t really manage to change your rankings. Also, they learned the hard way how bad it is to be arrogant and not follow advice. How bad it is to keep trying something that clearly doesn’t work.

They struggled to get search engine traffic. For well over 6 months, I think. They kept pushing content and making changes to the site, but nothing ever worked. Why?

– because every single day they were doing tens of tweaks all over the place. A snippet here, a keyword research there, an item from the Audit, another snippet, a JSON-LD schema implementation with customization for review page (yes, you can do that in Squirrly SEO).

So they were indeed working. However, their efforts were all over the place. It would take titanic work and a big marketing team to pull that off. They had a small team and had other things to do day-to-day besides SEO.

What’s the GOOD news?

This: (look at the image). They switched to Full Focus mode and started working only on things that move the needle. See below what happend after their switch.

After we released Squirrly SEO 2019, they took a look at the Focus Pages section.

They decided to try it out, because it was clear to them that SEO wise, they had no idea what they were doing.

Anyway, in the episodes I’ll start emailing soon, you’ll see the exact steps and details. Even their frustration with figuring things out. Since it’s written by them and published on ChiefContent, we had no say in what they wrote. You’ll get to see all the struggle, all the dislikes, everything.

And we’ve learned a lot by reading about their experience. We’ll make the product better to avoid some of the frustrations they mentioned in the episodes.

In August they’ve been a lot more successful, because once they understood HOW to focus on the right SEO elements that make a difference in search engine rankings, they doubled the number of page 1 rankings.

Here’s what they had by 8th August 2019.

Well… what do you say? Ready to start focusing only on SEO work that really makes you rank higher?

Yes, good.

No, maybe the next episodes will help you change your mind.

These marketers were very stubborn themselves and were non-believers. You’ll see how that changed for them day by day as they kept fighting off each red element and turning it to green.

[DMS]+32% Traffic from 4 On-Page SEO Changes (case study)

Patrick Curtis is the founder and CEO of Wall Street Oasis, an online community focused on careers in finance founded in 2006. 

His business was built on user-generated content and long-tail organic traffic. 

However, when their growth came to a sudden stop due to Google algorithm change impacts and thin and/or low-quality user-generated content, Curtis gathered up a team of content optimization specialists.

Together, they launched a project meant to optimize the content on Wall Street Oasis’ site and help them regain their growth trajectory. 

Here are four on-page SEO changes they made which resulted in a boost in traffic: 

  1. Increasing the length of the article; 
  2. Adding relevant subtitles (H2s, H3s, and H4s) to help organize the content. (these two changes gave the pages the highest boost in organic traffic);
  3. Changing the title so that it matched more high-volume keywords;
  4. Adding a relevant video to the page (this helped increase time on page and enriched the content around the topic). 

Source: MOZ

[DMS:] Boost conversions by 785% in ONE Day

The Strategy Brian Dean Used to Increase Conversion rate from .54% to 4.82% 

Common bribes like free reports and email courses have started to lose their appeal, so if you want to grow your email list, you need to get creative and think outside the box. 

That’s what Brian Dean did, and the strategy he used to increase his conversion rate by 785% is called the Content Upgrade.

With this strategy, you’re giving away a resource that is unique to each blog post – as opposed to offering readers something vague, like free updates or reports. 

So, for example, if you have a blog post titled, Ten Tips on How to Build Your Email List, you could offer folks reading that page a chance to sign up to receive the complete: 25 Tips on How to Build Your Email List. 

This is going to be much more enticing for them than a generic: Free Digital Marketing Tips ebook. 

By giving away a post-specific resource, you can increase conversions, Brian Dean style. 

Ready to give the Content Upgrade strategy a try? Here are five steps Brian recommends taking:

 1: Find a high-traffic page on your site;
 2: Think of a resource that would make the content better (an upgraded version of the  content you already have on that page);
 3: Create that resource;
 4: Add the resource to your site;
 5: See your email subscribers number go up;

Source: Brian Dean

Squirrly Customers Powered by the new Focus Pages system reach incredible success

The whole Focus Pages system was built to work in tandem with Google’s algorithms. The search giant determines who should land in the first 10 results of every single search query by using Ranking Factors. What does that mean? It means that Google has big checklists of what every single page inside your site needs to have in order to achieve the first positions in Google search. If you have them, you’ll be listed. If you don’t… then… no chances for you of ever making it to the top. As you can see on our Plugin’s brand new website, there are many new success stories which came as a result of us creating this system and making it available world-wide. At the moment, there is no other SEO platform in the world to tell you what Google looks for or what those big checklists are. The customers you can see in the success stories we present on our website haven’t done magic. They’ve used Focus Pages to identify all the missing parts. They made sure they no longer miss anything important. And by doing so they’ve increased their chances of ranking. Their competition had MANY missing parts, they didn’t satisfy Google’s ranking factors. As a result, our customers (who really worked in tandem with Google’s algorithms through our focus pages section inside the plugin) managed to easily outrank them. For example: here you will see how Drew ditched his $4,000 USD / month consultants. He ended collaboration with them and went his own way (powered by the new Squirrly PRO). In just a few weeks he even outranked his supplier. It’s all here for you to read.
In the animated gif above you can see that there are two routes being drawn on the map. Why is that? – It’s because Google doesn’t treat any two pages from your site the same way. Oh yes. This is something that very few people talk about. For some of your pages the reason you’re not Number 1 in search is the fact that your keyword is horribly chosen For other pages it might be that you bring 1,000 visitors daily to that page, but the visitors leave that page in UNDER 20 seconds. Yes, Google does track time on page and most websites never rank high, because Google sees that people who find that page via search actually hate the page. That’s bad for them as a search engine, so they’ll make sure not to show you to people.

A Celebration of PRO: Introducing The New Event Summer Pro Mo

For more than 6 years, our PRO squirrel has traversed the globe. Today, no matter where you are in the world chances are you can get a PRO version of Squirrly and start reaching for the first page of search results on any search engine. If you’re a part of the Superstars who already got their hands on the PRO, then know that right now you are one of the 5,000 business owners, marketers, SEOs, developers and affiliate marketers from more than 90 Countries who went PRO. To celebrate our 5,000 customers achievement, we’re opening the Summer ProMo event. We’ll be introducing many new rewards for those of you who made this possible. Chances are you’ve already received 300 extra keyword researches via SMS, if you completed the correct phone number on your order of PRO. If you want to write history together with us, our partner programs await you with open hearts and open minds.
 
Clarifications: – we are celebrating 5,000 subscriptions sold for Squirrly SEO: including PRO, Business and Agency plans. Back in 2013 when we first launched, many nay-sayers told us nobody would buy subscriptions, because everyone wanted one-time deals. Written in June 2013, this blog post withstood the test of time, and proved that our model was the best model! It explains why buying a subscription for Squirrly PRO makes a lot more sense for YOU, as a user, than buying a one off. – Summer ProMo – it’s a special summer for which our brand new partners get 70% commission to spread the word about Squirrly PRO. Pro Monthly. – It’s also a period of many promos and gifts to you,our beloved community: SMSes probably already started buzzing on your phones giving you access to extra 300 keyword researches. But that’s just us getting started. Many more prizes could be yours during August and September 2019.

How Many Pages Should You Try to Rank on Google at a Time

rank on google

How many pages should you try to rank on Google at a time?

What’s your answer? Ten pages? Twenty? All of them? Well, I may be exaggerating a tad for effect here, but I’ve seen this time and time again working with site owners. It seems to be common belief that the more you hustle to produce and optimize content all day every day, the better.

In reality, though, quantity over quality is an outdated strategy that just doesn’t work anymore, not today when a lot of what’s out there in terms of content is a lot of the same regurgitated information.

The key to achieving ranking success is not how much content you produce, it’s about how you organize and develop your content strategies.

In fact, in this article, I’ll show you why it’s better to work on a limited number of pages at once. More specifically:

  • up to 5 pages if you’re the only person in charge of doing SEO for your site
  • up to 10 if you have a team to support you and you run a bigger site

It’s no coincidence that you can add up to five pages in your Focus Pages panel in Squirrly SEO 2019 PRO Plan (10 pages if you have the Business Plan). This is in no way meant to limit you – it’s to help you work more efficiently and actually achieve results.

In fact, we designed the Focus Pages panel to help you rank your most important pages on the 1st Page of Google by providing clear methods and checks relevant to how search engines work today.

But why is it more efficient to only focus on ranking a few pages at a time?

The answer is in the following lines; each argument one possible reason for which you may need to rethink your approach when it comes to ranking pages.

rank on google

Create a Scalable SEO Workflow

The idea behind working with Focus Pages is to start with your most important pages, the pages you want visitors to reach the most.  These are pages which can bring you the most conversions(unless your end goal is solely brand awareness).

Most of the times, pages which have a solid chance of converting website visitors into leads are the ones that you want to focus on.

Work on making them the absolute best using the instructions in the Focus Pages panel in Squirrly SEO 2019.

This helps you build a framework for all your pages and learn how SEO work should get done. Step-by-step, you will be able to reach those much coveted top positions in Google. 

After you ranked those pages on the positions you wanted, you can move on to the next batch of pages, and then the next, and so on. This way, you can create an efficient SEO workflow that comes with notable benefits:

  • It helps you prioritize your SEO work and tasks. Not all pages bear the same level of importance, and limiting the number of pages you’re trying to rank at a time allows you to sharpen your focus and work on the tasks that will make the biggest impact.
  • You’ll always have a clear overview of the progress made, as well as how much work you still need to put in to rank a page.
  • You’ll be able to better manage your time. As a site owner, putting out small, urgent SEO fires can feel effective in the short term. But it’s easy to fall down the productivity-killing rabbit hole and overlook attending to the non-urgent yet essential tasks. If your main focus is on a few pages, though, you can set time aside for such tasks (such as writing short, unique, click-enticing descriptions for your Focus Pages).
  • Reporting and communicating your SEO efforts to others in your team (or your clients) becomes much easier.

Note!

If you’re reading this and are thinking: Hey, I’m able to do SEO for more than ten pages at a time just fine, thank you, consider that maybe you’re not doing everything that you’re supposed to, which is likely to result in your pages not ranking on the top positions for your desired keyword.

Don’t Lose Track of Your Strategy

It’s so easy to lose track of it all when your time working is diving between hundreds of little small tasks across dozens of pages you want to rank. Sooner or later, you are bound to get confused and say Why was I trying to rank this page in the first place or what was my plan to rank this page again?

Trust me, it happens.

We’ve all had those early mornings or late nights at the office of staring into a screen with no idea where we left off or where to go next. By limiting the number of pages you try to rank on Google, the work becomes doable. Plus, you won’t have to waste time constantly trying to re-arrange your thoughts and figure out what you’re supposed to do.

Plus, you make sure the content you are working on is 100% relevant to your current strategy.

In this case, Less means More Focused.

rank on google

Quality Over Quantity

You can’t work on making all the pages in your site the absolute best in one run – or something’s gotta give. And that something is usually the quality of the work (whether we’re talking content creation or strategy calls).

Instead of constantly working on creating new content and trying to rank multiple pages at a time, limit the number of pages, and the pile of tasks becomes manageable. Especially when you think that there are about 54 ranking factors you need to tweak for each page.

It doesn’t matter whether we’re talking about Evergreen content or conversion-based pages ( like a page called Digital Marketing Strategy Examples, or Digital Marketing Strategy PDF, which would get people to subscribe via email to get the resource).

The point is that you get back more time to focus on quality, on perfecting the content and the experience visitors have once they land on your site.

This way, you can build value, as opposed to adding unnecessary weight to your site. 

A marketing strategy that focuses on delivering content that speaks to the uniqueness of your product, solves customer problems and provides genuine value is one that will always win. This is quality over quantity, and it’s what both search engines and consumers crave for.

Focus on the Pages that Support the Goals You’re Currently Trying to Achieve

Businesses are not static, so it’s very probable that your end goals will change from time to time.

Sometimes, you may try to get more visibility. Sometimes you try to get more conversions. Other times, all that you’ll want to focus on is getting more sales.

These goals  are extremely different in nature, so you’ll have to draft different plans, follow different sets of steps to reach them.

This is what so many people get wrong nowadays – following the same one recipe over and over again regardless of the dish they’re trying to make.

Again, businesses are very fluid things. They are dynamic. They constantly adapt.

So you’re likely to start with a strategy and then re-adapt. Move forward, always trying experiments and making changes. If you focus on working on the pages that make sense for one particular moment in time for your business and for the strategy you currently have employed, everything becomes so much clearer.

Show Google Which Pages It Should Rank

Think about the pages, particularly the blog posts that you are hoping to rank on Google. Most likely, the topics of the articles are similar to one another and target the same keywords. In this case, you need a way to let Google know which one is the most important, or your pages can end up competing with one another.

By focusing your attention on making a few pages the absolute best, you’re basically telling Google that those pages are the ones that people should see. (in the 14 Days Journey to Better Ranking, we give clear instructions for achieving this)

One of the principles of employing Focus Pages strategies is that other articles in your site (often optimized for a long-tail version of the topic covered in your Focus Page) will link to the page you’re trying to rank.

This practice also tells Google that a page is important.

In the example below, the main page a site owner would try to rank could be an in-depth guide on Best Tours to Romania, and the supporting articles would be on related topics such as “best tours to Romania for adventurers” and so on.

rank on google

So, those pages that you don’t want to rank on Google right away are still important, but they play a different role: that of supporting the articles or pages you are currently trying to rank.

Measure the Impact of Your Efforts More Accurately

Creating tons of content makes it hard to track the results of your efforts. But when you have only 4-5 pages to focus on, measuring the impact of your work becomes much easier and much more effective.

And the data you will rely on to make certain tweaks here and there will be more accurate.

Ensure Your Most Important Pages Rank on Google with Squirrly SEO 2019

There is no other plugin out there that provides so many features and clear methods for ranking your most important pages as Squirrly SEO 2019. And with the new Focus Pages concept, you’ll just have an interface inside your WordPress from which you’ll be able to control and work on every single ranking factor you can influence to achieve high rankings on Google.

Focus Pages are all about analyzing your most important pages according to all the important ranking factors and making adjustments so that Google will love your website more than the other competing websites.

If you haven’t yet tried our plugin, now is the best time to do it. Get Squirrly SEO PRO for free for 14 Days and make sure your most important pages reach a bigger audience.

Critical SEO Challenges – And How Squirrly SEO 2019 Helps You Overcome Them

seo challenges

I could write on and on about the things that inspired us to create the newest version of our plugin, the vision behind it and all that. But I know that what you truly want to find out is how does Squirrly SEO 2019 solve your problems and helps you reach your goals.

So that’s what we’ll focus on in this article; the innovative solutions the plugin now provides to help site owners overcome critical SEO challenges and achieve ranking successSo, let’s dive right in!

 

seo challenges

Challenge #1: Navigating Google’s Complex Ranking Factors

Solution: Focus Pages, a Framework for Ranking Your Pages

There are over 200 different aspects that Google takes into account to decide which page to rank and on which position. Keeping track of everything on your own is impossible.

It’s also super frustrating and overwhelming. We know this because we talked to a lot of site owners who have expressed, time and again, how cumbersome it is to figure out their next steps when it comes to ranking their most important pages.

With Focus Pages, this will no longer be a problem. You’ll know exactly what you need to focus on to generate the most impact. That’s because you’ll have a precise method for navigating the ranking factors maze. You’ll know every turn you need to take, every aspect you need to tweak so that Google loves your pages more.

We made everything as simple and as straightforward as possible so that nothing looks confusing. In your interface, you’ll see a bunch of Red elements that signal all the things you need to work on to rank a page on Google.

Your job is to complete the tasks associated with the red elements. Once you manage to do that, the red element will turn Green. Don’t worry, for each red element, the plugin will show you exactly how to turn it Green.

Even better, the plugin will tell you exactly which tool in your Squirrly SEO arsenal you need to use.

Once you manage to turn all the elements Green, you will win. Big time.

Each page has customized information.

All the information and steps you will find in your Focus Pages panel is relevant for each focus page you are trying to rank. Everything is personalized according to each individual case, meaning that you could have ten red elements for a particular page and five for another. Nothing is generic; nothing is a one-size-fits-all.

That is the reason why Focus Pages is such an innovative approach. There is no software (other than Squirrly) available today to help give you specific tasks on a case by case basis.

The Focus Pages feature gives you a working method of navigating the ranking factors you need to tweak in order for Google to rank your pages.

It’s like having your very own personal digital assistant to help you choose the right keywords, create the right content and do all the SEO settings – both on a platform level and on a page level – so that Google ranks your pages higher in SERPs.

Plus, you are also going to see information about click-through-rate (via our Search Console integration) so that you can take clever next actions.

For instance, if you see that you’re getting impressions but not enough clicks, you’ll know that you have to change the title and the description of the post to make it more enticing and get people to click on it.

This is the easiest method to systematically rank your pages on Google. No other plugin for SEO out there offers this level of assistance.

Challenge #2: Using SEO Tools at their Full Potential

Solution: A Design that Supports using The Best Tools, at the Right Time

 Have you ever looked at a tool for SEO but had no clue how to use its functionality or during which optimization level?

With Squirrly SEO 2019, we made sure the new Design supports a clear workflow and makes it easier to use all the tools together (and also use them at their full potential).

A lot of the changes we made in the interface and the dashboard comes as a result of talking to our users and getting feedback from them.

It’s what helped us identify issues that we weren’t aware of before. Now, the interface creates a unified user experience; all the tools are visible in a single dashboard that actually looks like a dashboard and is easy to manage.

What’s more, we also ensured you’ll use the right tools at the proper time so that you can shape effective SEO strategies and maximize their impact. 

For instance, you’ll have to conduct keyword research before you save a keyword in Briefcase (a tool which helps you build and manage your keyword portfolio). This ensures you only save the best keyword opportunities to your portfolio, as opposed to random keywords that have high competition or keywords that nobody searches for.

You also have essential information about your site at a glance, as you can see from the screenshot below.

seo challenges

Challenge #3: Doing Settings for Individual Posts Takes forever

Solution: Bulk SEO Settings from a Single Panel

With Squirrly SEO 2019, you will be able to place all of your settings with ease. That includes titles, descriptions, and everything else your site needs for SEO. Another cool thing is that you will be able to change:

  •  Twitter cards;
  • Open Graph data;
  • JSON-LD data;
  • schema.org data. 

From the same panel. (as shown below)

seo challenges

Simple, right? And since everything will be done in one panel, it’s going to be super easy for you to set up all of your SEO posts and pages inside your WordPress site.

This will remove all the headache that we know most WordPress owners face when it comes to managing the SEO settings for their sites.

Challenge #4: Not Knowing what to do after Installing an SEO Plugin

Solution: A Fully-Assisted Experience using Squirrly SEO

If you ever felt abandoned after installing an SEO plugin, then you’ll be happy to know that Squirrly SEO 2019  provides a  level of assistance and guidance that no other plugin offers. For example:

  • Squirrly Live Assistant serves as a GPS, giving you the exact coordinates for perfect on-page SEO
  • Discovering keywords, documenting keywords, creating optimized content ranking keywords – Squirrly SEO guides you through all of it.
  • Assisted keyword research. Based on your latest posts and the keywords you usually target in your posts and which are important to you, Squirrly will search for new, better keywords opportunities and offer them as suggestions. And it will do so automatically by looking at things like the trend and the competition for that keyword. This way, you don’t miss out on any incredible keyword opportunities. You’ll receive these suggestions via email, but you can also check them out in your dashboard if you are a Squirrly user.
  • Premium lessons sent via email to help you build your SEO knowledge (both beginner and advanced). We’ve also included tips and next steps to help you get deeper into the plugin and overcome SEO challenges easier.

Squirrly 2019: Quick Fact Box

Here are some things you may have missed from previous updates we made to the plugin:

  • Squirrly SEO 2019 is fully integrated with Gutenberg.
  • There are more advanced settings you can control in your Business plan (including how many keywords should the SERP checker analyze every day)
  • New Premium content created for our users (for all our available plans)
  • Trends in Keyword Research are now directly pulled from Google (so the info is better)
  • Squirrly SEO now shows you your Keyword Research History (for the last 100 keywords) to complete your experience with keywords.
  • Not just for WordPress Sites (Business Plan). If you have a Business account, you can add even more sites, even if they are not made on WordPress. Even for sites that are not your own, you will be able to see important ranking information. This can help you do competition research and get new ideas of keywords you should be targeting on your site. You can add any competitor’s site and get a look behind the scenes of their strategy. So that you’ll always know how your main competitors are performing online and which keywords they are targeting.

It’s a Great Day to Start Overcoming These SEO Challenges

So, how many of the SEO challenges included in this post have you experienced yourself? Even if it’s just one, it can set you back when it comes to ranking your pages on the top positions in Google.

As you saw from this post, Squirrly SEO 2019 provides solutions. We wanted to shake things up, do things differently, do things better.  The result is something that is unique compared to any other plugin for SEO you can find nowadays.

We’re super proud and excited of what we managed to achieve with this version, and we hope you’ll give it a try.

You can do so for FREE (14 Days Trial).

So why not jump at this opportunity to turn a new leaf in your SEO journey?