The Secret behind Huffington Post’s beautiful and professional display in the Google Search Results:
JSON-LD and the Optimized Snippet (which you can make even better. see the end of the article)
JSON-LD sounds boring, I know: but look what it does for the Huffington Post and I’ll show you in this article how you can get the same thing for your own WordPress site.
Imagine the Trust and Social Proof your organization or personal brand would achieve if you started using json-ld wordpress.
The whole part that you see in the right hand side of that screen is due to the JSON-LD. Huffington Post has an amazing banner ad in the search engine, which displays info about their organization and their social media profiles.
JSON-LD WordPress Feature is Now Available for Your Site
With Squirrly 2016 (you can upgrade for FREE), you can do this for your website. Making your website as professional as Mashable and the Post will certainly help your business. The people who search for your brand name keywords will be happy to see that you are a trusted service provider.
Here are the exact steps you need to take to make your WordPress site look as great as the Post.
Huffington Post also Optimized the way Google displays their website when people search for it.
Display Your Website In Search Engine Results Better Than Huffington Post Does Today
Here’s why I’m saying that the Post failed here. Look back at the screenshot.
You’ll see that their Meta Description at the time of writing this post is:
http://www.huffingtonpost.com/2015/05/08/britain-election-conservatives-win_n_7240604.html; Comments (338); | Shares (75); | United Kingdom …
That is very bad. If the Huffington Post didn’t have such a huge brand, people would not click in the search results to see their page. Because it looks like a broken website.
With the Snippet in Squirrly 2016, you can see exactly while editing your post how Google Sees Your Website.
This will help you avoid the mistake made by the Post’s crew. Yoast SEO Plugin snippet shows what you write in the snippet, which is not very helpful. Squirrly doesn’t show what you see in the interface. It shows what people who search on Google will see.
That’s a big deal!
With Yoast, the crew from Huffington could have made this big mistake. With Squirrly, they would’ve seen from the start that the display is not good and that they need to fix something in the website.
Make Your WordPress site stand out on Search Engines with Squirrly 2016.
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