The Secret behind Huffington Post’s beautiful and professional display in the Google search results:
JSON-LD and the Optimized Snippet (which you can make even better. See the end of the article)
JSON-LD sounds boring, I know. But look what it does for the Huffington Post, and I’ll show you in this article how you can get the same thing for your WordPress site.
Imagine the trust and social proof your organization or personal brand would achieve if you started using JSON-LD WordPress.
The whole part that you see on the right side of that screen is due to the JSON-LD. Huffington Post has a banner ad in the search engine, which displays info about their organization and their social media profiles.
JSON-LD WordPress Feature Is Now Available for Your Site
With Squirrly 2018 (you can upgrade for FREE from your WordPress Dashboard > Plugins tab > Installed Plugins > SEO by Squirrly), you can do this for your website. Making your website as professional as Mashable and the Huffington Post will certainly help your business.
The people who search for your brand name keywords will be happy to see that you are a trusted service provider.
Here are the exact steps you need to take to make your WordPress site look as great as the Huff Post.
See the Instructional Slides for Using JSON-LD WordPress feature from Squirrly 2016.
Huffington Post also optimized the way Google displays their website when people search for it.
Display Your Website In Search Engine Results Better Than Huffington Post Does Today
Here’s why I’m saying that the post failed here. Look back at the screenshot.
You’ll see that their meta description at the time of writing this post is:
http://www.huffingtonpost.com/2015/05/08/britain-election-conservatives-win_n_7240604.html; Comments (338); | Shares (75); | United Kingdom …
That is terrible. If the Huffington Post didn’t have such a huge brand, people would not click in the search results to see their page, because it looks like a broken website.
With the Snippet in Squirrly 2018, you can see while editing how Google will see your posts and your website.
This will help you avoid the mistake made by the Post’s crew.
Yoast SEO Plugin snippet shows what you write in the snippet, which is not very helpful. Squirrly doesn’t show what you see in the interface. It shows what people who search on Google will see.
This is a huge advantage for you!
With Yoast, the crew from Huffington could have made this terrible mistake. With Squirrly, they would’ve seen from the start that the display is not right and that they need to fix something on the website.
Make your WordPress site stand out on SERP with Squirrly 2018.
Enjoy!
Florin Muresan
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