It’s a beautiful day, and we’ll get to talk about seven surprising numbers that will help you take control of your WordPress SEO and your content marketing strategy.
You started this coaching session about nine days ago. So much time. I’m so happy that you’re continuing to learn from this.
In lesson 5, you’ve learned about creating a content marketing plan. Today, I want to teach you some ways in which you’ll always be able to check the implementation of that plan; and also its health.
Helpful by Design
Squirrly SEO has been developed to help you with everything you’ll need for a content marketing strategy. You need to have a good vision for what you want to achieve, but you will never reach your goals if you never check your progress.
The best way to check your progress and see how your WordPress SEO improves week to week is by checking the site audit score.
This might be your goal:
You will only reach it if you start studying what’s going on with your WordPress site and always working on improving it.
The weekly Audit that you get from Squirrly will help you see these numbers with ease. It also tells you what everything means and gives you either insights or PRO tips to help you get better.
Let’s see which numbers from the site audit contribute to the success of your WordPress site.
7 Numbers That Have a Lasting Impact on WordPress SEO
You most probably already received this week’s site audit from Squirrly, so go ahead and open it.
If you don’t have access to it, shoot an email to [email protected] and let us know about it.
1) Site Audit Score
This is perhaps the simplest number to explain, even though it’s the hardest to obtain (for the software).
Based on everything we study about your WordPress site, we give you an overall score. If you remember, in Lesson 1, we did that group learning experiment, and we’ve shared with you all that we’ve learned.
We’ve seen that the sites which had a solid chance of making it big online had one surprising thing in common: the Site Audit Score was over 80.
Back then, we also had a traffic analytics solution implemented for the people in the experiment. We’ve measured their organic traffic; the traffic that came due to them having great WordPress SEO.
All the sites that had high organic traffic had a score of 80 or above.
Even if your site’s score may be 30, don’t panic! Follow the suggestions given to you by the Squirrly Settings Assistant and increase the level of your SEO Star.
These will help you solve most of your WordPress site structure problems, which will increase the score you get. Start making improvements. Check your Audit weekly. That score needs to grow.
You can always get professional help from Squirrly Experts, to get your WordPress SEO Site Structure fixed.
2) Posting Frequency
The next important number for great WordPress SEO is the posting frequency.
I guess you already know that the way to do SEO these days is by having a lot of great content on your site. It’s much easier to rank for pages and blog posts than it is to rank for your homepage.
Your website needs to look fresh. Google takes this very seriously. It has solid reasons for doing so.
If a human enters a website and sees that there is no new content published by that company on their blog, it’s a clear indicator that:
a) It’s out of business
b) Business is going dreadfully.
The fact that maybe the business is doing so well that they don’t have time to write articles anymore never occurs to anyone. Especially nowadays when you can easily get amazing content for your site from other people.
Remember: your WordPress SEO needs to take into account both search bots AND human readers.
Another good case for publishing new blog posts is this: social media only works for you if you keep posting new content. The human readers who spend their time on social media will get bored if you publish the same old, same old.
Humans need to see fresh content.
Brian Dean (who also loves the Squirrly SEO Audit and our keyword research tool) is one of the most important SEO experts. He is the owner of Backlinko, where he posts some fantastic ideas on how to get backlinks to your website.
Brian’s ideas revolve around the fact that you should publish super long-form content, instead of publishing shorter articles more often.
He is right. You can also try that.
Not every business will be able to publish content every three days.
We’re aware of this.
What we also know is that websites with a higher posting frequency have a much better chance of being ranked than the other ones. It can work both ways. Our purpose is to show you what works in most of the cases, to give you a better chance of having fantastic WordPress SEO.
Our purpose is to show you what works in most of the cases, to give you a better chance of having amazing WordPress SEO.
3) Average Content Optimization
This number right here simply works for everyone.
It takes a look at all your pages (all the pages, blog posts and eCommerce products from your WordPress) and checks their optimization score.
Then it makes an average of all of them and communicates it back to you.
Now that you have Squirrly SEO, you should focus on getting as many pages optimized as possible.
By raising this number, you will help Google figure out that your pages are valuable for other people. This will increase your rankings.
Talking about making them valuable for people: remember to get that human-friendly optimization check right in the live assistant.
This right here is a sure way to improve your overall WordPress SEO.
4) Average Shares per Latest Posts
Many people publish great content on their WordPress sites and then forget to do anything about them. That’s the best way to fail.
The best way to win, however, comes from actually doing stuff with your articles post-publishing.
We talk about this in much detail in Lesson 9, where we introduce the Education Cloud.
One of the simplest things you can do after publishing is to start sharing your new content on social media sites.
You will get social media signals back to your site, which Google loves. It shows Google that human readers love the topics you write about, so it starts considering your WordPress site to be more valuable.
Neil Patel has a fabulous idea for this:
If you can create a long-form blog post (between 3000 – 10,000 words) on one of these popular long-tail keywords, you can expect to drive organic visitors to your site.
Sometimes, search rankings may be delayed. If that’s the case, you can promote the post to gain some social signals which will also impact rankings.
The popular long-tail keywords he mentioned are the ones you can get from Squirrly SEO Keyword Research. (he talks about this in his article).
You need to make sure that all your latest posts get shared.
5) Backlinks per latest posts
We will discuss this in Lesson 9, and you’ll see why getting backlinks is an important ranking factor for Google.
This is a number that you will need to increase to rank higher.
The good news is: you can increase this number by finding relevant content that you’ve already published on your WordPress site and sending links from those blog posts to your new blog posts.
Inner linking is paramount. One of the best things about Wikipedia is that it has so many internal links that help you discover more and more content. Google loves this kind of stuff.
To be informative, you need to provide ways for people to access more great content. Do not block their experience. Enhance it.
For backlinks (those from other websites to yours) read lesson 9.
6) Moz Rank
Moz Rank is a great thing developed by the company called MOZ.
They’ve indexed million upon millions of pages. One of their great ideas was to start offering a rank to websites, in order to tell the world if that website has any authority on the web.
While it’s not an exact number that Google uses, it’s an important indicator, and you can rest assured that Google does a similar thing and takes this sort of data into account.
If a site has a high Moz Rank, it has authority on the web.
7) Majestic Unique Domains.
This number is a bit surprising. I mean, slightly more surprising than the rest.
It’s a number that will show you the total number of domains that have linked back to your WordPress site.
When I say “domains that have linked” I mean just that. It doesn’t take into account the number of domains that currently link to your site.
A big difference.
Some SEO people hate Majestic because of this. Instead of showing just the currently existing backlinks, this tool will show you numbers that always keep growing, even though in reality you might be losing some of your backlinks.
The Majestic Unique Domains number, however, is actually necessary, regardless of the rest of the data. Maybe even BECAUSE of it.
If the number is high, it means that your website has always been important. If that number keeps getting bigger and bigger, it means that your site is gaining a much wider reach worldwide.
This number shows how many sites in the world have linked to your website. If more and more websites link to yours, it means that your visibility and importance on the web just keep getting better.
Empower Your WordPress SEO with These 7 Numbers And Rank Higher on Google
I hope you’ve loved this lesson. Numbers are important, and you always have to make sure they keep getting better. It’s important to know what they represent and how to increase them.
You will need to work with these on your way to being an SEO Superstar.