The Strategy Brian Dean Used to Increase Conversion rate from .54% to 4.82%
Common bribes like free reports and email courses have started to lose their appeal, so if you want to grow your email list, you need to get creative and think outside the box.
That’s what Brian Dean did, and the strategy he used to increase his conversion rate by 785% is called the Content Upgrade.
With this strategy, you’re giving away a resource that is unique to each blog post – as opposed to offering readers something vague, like free updates or reports.
So, for example, if you have a blog post titled, Ten Tips on How to Build Your Email List, you could offer folks reading that page a chance to sign up to receive the complete: 25 Tips on How to Build Your Email List.
This is going to be much more enticing for them than a generic: Free Digital Marketing Tips ebook.
By giving away a post-specific resource, you can increase conversions, Brian Dean style.
Ready to give the Content Upgrade strategy a try? Here are five steps Brian recommends taking:
1: Find a high-traffic page on your site;
2: Think of a resource that would make the content better (an upgraded version of the content you already have on that page);
3: Create that resource;
4: Add the resource to your site;
5: See your email subscribers number go up;
Source: Brian Dean
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