+32% Traffic from 4 On-Page SEO Changes (case study)

Patrick Curtis is the founder and CEO of Wall Street Oasis, an online community focused on careers in finance founded in 2006.

His business was built on user-generated content and long-tail organic traffic.

However, when their growth came to a sudden stop due to Google algorithm change impacts and thin and/or low-quality user-generated content, Curtis gathered up a team of content optimization specialists.

Together, they launched a project meant to optimize the content on Wall Street Oasis’ site and help them regain their growth trajectory.

Here are four on-page SEO changes they made which resulted in a boost in traffic:

Increasing the length of the article;
Adding relevant subtitles (H2s, H3s, and H4s) to help organize the content. (these two changes gave the pages the highest boost in organic traffic);
Changing the title so that it matched more high-volume keywords;
Adding a relevant video to the page (this helped increase time on page and enriched the content around the topic).

Source: MOZ