We launched the first version of Squirrly in 2012.
Since then, we released five courses (7 lessons on average for each of them). Over 50,000 students are subscribed to them and the constant updates that we make to our courses.
These are the ones that we provide to Squirrly SEO users. There’s also a paid course that we have on Udemy, which has 2,500 students (the course was $149, before Udemy’s pricing policy changed).
We’re Now Introducing Education Cloud
It’s time for something better for all our users. Our mission with Squirrly SEO is to turn non-SEO experts into SEO superstars.
To do so, we’ve analyzed all our courses and the lessons we’ve taught so far. I think that if you are to get amazing results, you need to develop an SEO content tree.
Do you remember the SEO content tree from Lesson 4?
Here’s a reminder:
While the Squirrly SEO tool helps you on so many levels, in order to develop a great content marketing strategy you need to keep learning.
Every tree needs water, for it to be renewed and manage to grow.
We’ll keep adding new training programs to it so that you can keep renewing your strategy and manage to up your score in the site Audit.
In Lesson 9, we wanted to show you a great way to get new lessons, because what you’ve learned until now sets you on a path to business growth.
However, there is more to learn. Remember that to get up in rankings you need to get social signals coming to your site, and you also need quality backlinks.
Education Cloud will help you understand what you need to do with your blog posts and pages after you’ve published something new on your website.
Imagine What It Would Be Like If Nobody Linked Back to Your WordPress Site
Without backlinks, your SEO content tree would be just one tree on a lonely field.
It could even be a magnificent tree in a great looking field, with beautiful mountains in the back.
It would not matter.
If squirrels (yes, well, we’re Squirrly like that) were your customers, they’d try to jump from tree to tree and find as many attractive opportunities as possible. This is what your success would rely on.
Everything until now has been about helping you build an amazing SEO content tree.
What you must do now is make sure that many other content trees will surround the content you create. This will enable squirrels to reach your tree while they’re “browsing” all the trees. They could finally get to jump from tree to tree and reach yours. They would end up seeing what you have to offer.
Otherwise, it would be impossible for them to find you.
This is the reason why Google needs to see backlinks (either from other sites or social media). If it sees backlinks, it knows that your content tree is in a place like this:
Each of these content trees is surrounded by other content trees and squirrels could easily go from one to the other.
This is the type of environment in which Google would like to see your content tree to consider your WordPress site more valuable and rank it higher.
Education Cloud will help you with both setting up your content tree and surrounding it with other trees.
Without any coding knowledge, you can achieve this. Without being an SEO expert, you can become an SEO superstar.
When your potential customers have easy ways of arriving on your site, that’s the moment when you will win.
People are searching for companies in your space. Be the one who shows up (in search engine results).