Ah… It’s a great day to launch!?
Squirrly SEO: Focus Pages is now live on Product Hunt.
Come see how the Launch event looks like and ask us your burning questions about Focus Pages, the Squirrly assistant that maps the road to Better Rankings.
Of course, we would really appreciate it if you gave us an Upvote to show your support as well.
During WordCamp London, we found out that people don’t know how to build the right context for Google.
You may have heard a lot of people saying that Google doesn’t care about keywords anymore, which is, of course, a very misguided thing to say. It’s rather foolish to say that, and you can see the reasoning here.
If you’d be in the presence of great Speakers and Trainers like David Trayford, you’d know that keywords help great public speakers create stunning speeches. Special words that need to be found in text or speech aren’t a Google thing, nor an SEO thing. They’re how we humans understand messages.
Now, if you really want to build semantic context so that Google can clearly understand what the page is about, I’m writing today’s SEO Elements post.
There can be no search without words. Otherwise, what on Earth would we be searching? It’s ridiculous. Everything is based on words, and now you’ll see how to place the proper words inside your pages. This is especially vital for focus pages. You must make sure that you use words which will make Google understand that your page is about Apple Computers, if you’re writing about one of their products, and not about Apple, the fruit.
That was the apple example.
There’s also a Black Panther example. Some of you may be thinking about the Marvel comics… or the Marvel movies… or Storm’s husband… or the Black Panther Party, which is not a confetti type party, it’s a political party.
See… once I’ve given you more keywords about the potential topics, you’ve started seeing how the discussion can lead to VERY DIFFERENT directions.
Well, that’s what Google needs too, if you want to make it understand what the page is all about.
What you need to know is that if you are writing about a “black panther party” which is related to the Black Panther Movie, then you’d be competing against the Black Panther Party, which is a political party…
UNLESS:
Unless you write on your page a couple of contextual SEO data (how I call it). Meaning: words like “movie”, “marvel comics”, “Marvel movie”, “t’chala”, “superhero costume” and other words which would make Google CLEARLY understand that you’re not writing about the political party, but about the movie.
Or something related to the movie.
Semantic search is all about understanding the “Meaning” of topics.
And the best way to help Google match the right topic to your article is to provide it with clear contextual words.
That way, Google will be able to always get a clear idea of what you’re writing about, and human readers will also easily identify that they’ve ended up in the right place, not on an activist website.
This is real Search Engine Optimization. You can make your texts better by providing contextual SEO data.
It’s super easy to do with Briefcase Labels.
Keep Ranking!
SEO Elements is a series of posts we’re starting to make sure we give due space to all important elements that should be on a WordPress site.
If Pinterest is important to your and your marketing efforts (it sure was for our OneGeek.shop) then you should read this. It started with a question:
We love the Facebook and Twitter images that can be added in Squirrly, but we have a similar need for Pinterest. Are there any plans to add support for that to Squirrly?
Answer:
Squirrly SEO already supports rich Pins on Pinterest.
WordPress – Squirrly – SEO Settings – Connections.
You will find:
Pinterest Website Validator Code:
Add the Pinterest verification code to connect your website to your Pinterest account. Visit the Rich Pins Validator
Once you add the code and validate it, your site will have rich pins and it will help (A LOT) with discoverability on Pinterest’s own search engine.
We know this from a lot of experimentation made during 2018 and 2019. Posts without the rich pins don’t stand a solid chance of being shared, nor discovered on Pinterest.
By using rich pins, you will probably see a big boost in your Pinterest activity.
Recently, Marv Dorner from the BeBizzy Break Podcast invited Florin Muresan, Squirrly’s CEO, for a conversation about Squirrly SEO and Search Engine Optimization in general.
Coming from a WordPress developer’s side, Marv had a distinctive approach to learning more about Squirrly SEO, which translated into some very interesting questions.
His questions are probably some of your questions as well, which is why we decided to share segments of that conversation here on the Squirrly blog. Check it out.
Florin: In Yoast, you can’t build your keyword portfolio, you can’t manage anything around your keywords, you can’t check your rankings, you can’t audit your website, you can’t find better keywords or spot new opportunities for where to place content.
You also don’t know the Trends of different searches; you don’t know how many people search for that kind of topic in any given month. Yoast is good for technical SEO, but it’s not really great for actually ranking pages.
As far as Focus Pages, which is the latest feature (from Squirrly SEO), is concerned, there is no one out there giving this sort of thing.
Focus Pages looks at ALL of the ranking factors and tells you, for example, if you don’t have enough words. Then, as a user, you go and write more words on the page.
But then (Focus Pages) also tells you: Okay, you’ve written more words, but now your engagement went down because the text is boring and people don’t spend time on the page anymore because it’s filled with a bunch of nonsense. So, we look at a lot of things.
We even call it Traffic Health. Okay, you’ve managed to bring traffic to this page, but did they bounce off, did they spend time on that page, did they click on any other pages in your website; what did they do once they reached your piece of content – cause this is a very important ranking factor.
I even see pages managing to get to the first page of Google and then after a while, their rankings drop because the Traffic Health is very bad.
So, the people who found them on Search Engine, they click, and then they get out (from that page) because the content wasn’t relevant.
So, the Focus Pages feature audits pretty much everything, including if you have your SEO settings turned on for this particular post type.
Cause in some cases, you will find out that you still have pages on your website where the settings from Yoast or Rank Math or SEO Framework, or even Squirrly SEO are not turned on.
Focus Pages can make sure that you actually have everything that you need on the page so that you increase the chances of Ranking that page.
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This is a transcript of a section of an extended conversation between Marv and Florin. (answer featured in this article starts at 13:17).
For the full interview, check out Marv’s podcast here.
If you’re interested in Marv’s thoughts on Squirrly SEO after this interview, make sure to read his article here.
Squirrly SEO features mentioned in this segment of the conversation:
Click on the links to learn more about each feature.
Recently, Marv Dorner from the BeBizzy Break Podcast invited Florin Muresan, Squirrly’s CEO, for a conversation about Squirrly SEO and Search Engine Optimization in general.
Coming from a WordPress developer’s side, Marv had a distinctive approach to learning more about Squirrly SEO, which translated into some very interesting questions.
His questions are probably some of your questions as well, which is why we decided to share segments of that conversation here on the Squirrly blog. Check it out.
Florin: We only show stuff about impressions and clicks, and we hope that people get the keywords that are already found in Search Console. We show that so that they can add it to their Briefcase.
Briefcase is basically a collection of all the keywords that you are trying to use across your website.
Marv: Sure, and then you just use that to kind of say you do rank, or you don’t rank, here’s where you rank for that particular keywords?
Florin: Yeas, in most Plans, yes.
So, for the FREE plan and the PRO plan, we use just the ranking data from Google Search Console, and on the Business plan, we have data coming from our own servers on which we do our own crawling so that we can show it in real-time.
Cause you know that in Google Search Console, everything is a bit old.
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This is a transcript of a section of an extended conversation between Marv and Florin. (answer featured in this article starts at 12:13).
For the full interview, check out Marv’s podcast here.
If you’re interested in Marv’s thoughts on Squirrly SEO after this interview, make sure to read his article here.
Squirrly SEO features mentioned during this segment of the conversation:
Click on the links to learn more about each feature.
Recently, Marv Dorner from the BeBizzy Break Podcast invited Florin Muresan, Squirrly’s CEO, for a conversation about Squirrly SEO and Search Engine Optimization in general.
Coming from a WordPress developer’s side, Marv had a distinctive approach to learning more about Squirrly SEO, which translated into some very interesting questions.
His questions are probably some of your questions as well, which is why we decided to share segments of that conversation here on the Squirrly blog. Check it out.
Florin: So, keyword research has been our focus since day 1, because we figured that many people who have a website go with “jewelry” or “jewelry store” as their keyword. There are hundreds of thousands of jewelry stores all around the world, why are people going to come to your website?
So, with a keyword research tool, you can find a lot of ideas, even if you’re in a niche like jewelry.
Maybe you can get ideas like “what to wear to a prom,” and then build an article around that and you mention the jewelry that you have or your jewelry store inside of the content.
You can find a lot of great ideas for content using the Keyword Research Tool.
Marv: That is nice to have because there are other tools out there, but you got to go outside your normal environment and log in to another tool or subscribe to another tool. To have that inside where you already live is a huge benefit.
Florin: And one of the biggest problems with using keyword tools is that maybe you find some great ideas, but one week after that you will forget about all of those amazing ideas.
What we’ve done is that you can actually add the keyword to your Briefcase, and you can label it and create a lot of ways to access (and group) the best keywords that you find.
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This is a transcript of a section of an extended conversation between Marv and Florin. (answer featured in this article starts at 29:19).
For the full interview, check out Marv’s podcast here.
If you’re interested in Marv’s thoughts on Squirrly SEO after this interview, make sure to read his article here.
Squirrly SEO features mentioned in this segment of the conversation:
Click on the links above to learn more about each feature.
Recently, Marv Dorner from the BeBizzy Break Podcast invited Florin Muresan, Squirrly’s CEO, for a conversation about Squirrly SEO and Search Engine Optimization in general.
Coming from a WordPress developer’s side, Marv had a distinctive approach to learning more about Squirrly SEO, which translated into some very interesting questions.
His questions are probably some of your questions as well, which is why we decided to share segments of that conversation here on the Squirrly blog as well. Check it out.
Florin: It’s been our goal right from the beginning NOT to build a classic SEO plugin. So, one of the first things we put out there was the SEO Live Assistant that helps you optimize content as you’re typing every single word.
Squirrly SEO also has keyword research functionality, SEO auditing tools, it has a SERP checker – and everything else you would imagine you need from other tools like MOZ, Ahrefs, SEMrush, and all the other big players in the field.
So, we were focused more on how you can build an SEO strategy and not exactly how you can tweak the many technical aspects that go with WordPress.
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You can listen to the full conversation here. Answer featured in this article is from minute 06:43 to 07.32.
You can also check out Marv’s notes on Squirrly SEO after this interview here.
Squirrly SEO Features mentioned in this section of the conversation:
Click on the links to learn more about each one of the features.
