Squirrly Seo
Brand Identity Guide
Brand Logo
Brand Mark
Word Mark
Font: Scriptina
Logo Colors
Use the logo the right way
Color: The Squirrly SEO logo should always have those colors.
Do not use other color shades.
Wordmark Colors
Use the logo the right way
Color: The Squirrly SEO Word Mark should be in the color purple (#4f1440) whenever it’s possible.
Use the white version for dark color backgrounds.
You can use the grey in special cases, but should be avoided if possible.
Clearspace & Sizing
Use the logo the right way
CLEARSPACE: The Squirrly SEO logo and Squirrly SEO mark should always be surrounded by a minimum area of space. A margin of clear space equivalent to the “S” is drawn around the logo to create the invisible boundary of the area of isolation. These areas of separation guidelines represent the minimum, and should be increased wherever possible.
Digital: 50px height
Print: .5-inch height
MINIMUM SIZE: There are no predetermined sizes for the Squirrly SEO logo. Scale and proportion should be determined by the available space, aesthetics, function and visibility. There is no pre-set maximum size for the Squirrly SEO logo. Minimum sizes are as shown here.
Logo Usage
Use the logo the right way
LOGO MARK: The Squirrly SEO logo mark should be used in the main colors it has. When placing it over photography, ensure contrast by placing it over a dark area. Find negative space.
LOGO MARK INCORRECT USAGE It should always have the right colors when used, and should be used as a large, primary element. Always use the logo in its vertical form, do not rotate it or change it to accommodate the image.
Brandmark
Use the logo the right way
The Logo Mark and the Wordmark should NOT be used together.
You can, however, use it in special print like postcards, cards, presentations, etc. Or you can use it when creating campaigns for new audiences.
Tagline
Use the logo the right way
When you need to use a tagline, please only use the official one: “Keep Ranking.”
You should never use any other than this one.
You are not supposed to use it in combination with the Logo Mark or the Word Mark.
You should only use it as text.
Keep Ranking
Typography
Use IBM Plex Serif for Headlines.
IBM Plex Serif Type family
A a B b C c D d E e F f G g H h I i J j K k L l M m N n O o P p Q q R r S s T t U u V v W w X x Y y Z z
0 1 2 3 4 5 6 7 8 9 , . ? ! ( )
Use IBM Plex Sans Font Family for body text.
IBM Plex Sans Type Family
A a B b C c D d E e F f G g H h I i J j K k L l M m N n O o P p Q q R r S s T t U u V v W w X x Y y Z z
0 1 2 3 4 5 6 7 8 9 , . ? ! ( )
Typography colors
Main colors
#333333
#ffffff
#6221ea
You should use the color grey for light backgrounds and the white one for dark backgrounds.
You should use the Squirrly SEO Purple for headlines and accents.
Secondary colors
#50ae54
#d13135
#89999a
#1D1E24
#fec63d
Depending on the background and the feeling you want to convey, you can also use the rest of the Logo colors.
