Squirrly SEO Plugin is an open, friendly brand for the WordPress SEO plugin with the same name. It is a brand associated with making technical aspects simple for those who are not tech-savvy. It also helps and guides users on the tasks they need to accomplish on their site through the help of different assistants.
In communicating with our audience, we try to be positive, high-energy and close to our audience. We try to incorporate funny or witty remarks that our audience can easily relate to.
The Squirrly SEO plugin communicates in English, mainly American. We try to use a non-technical way of communicating. We are working on having translated versions of the plugin in the future.
We abbreviate Search Engine Optimization as SEO (always with capital letters). We use mainly european numbers (1,2,3) in all our list articles. We try to use odd numbers, especially for article titles. We also use #1 in many instances where “the number one in Ranking on Google” or “the first page of Google” is referred to.
A few of the acronyms we use are: SLA (Squirrly Live Assistant), KR (Keyword Research), WP(WordPress), Non-SEO (for people that don’t have a background in technical SEO).
We use a 24h format. We usually announce all our events based on London time.
The best WordPress SEO plugin for non-SEO experts
We try to use short, simple phases that are easy to understand, as we have an international audience. We also consider it very important to have easy-to-scan text, so we use subtitles and bold in editing in order to make it easy for our audience to understand the main ideas.
The Squirrly brand tries to explain Technical aspects from the SEO field in a non-technical way. We use an informal, casual tone, but we also terminology that is specific to the WordPress and the SEO field, such as: meta, Snippet, slug.
In communicating with our audience, we try to be positive, high energy and close to our audience. We try to incorporate funny or witty remarks that our audience can easily relate with.
The design depends on the situation. As for email signature, you should write it in 3 lines: name, function, and site.
We have a Facebook Page, a Twitter account, a community Facebook group, a LinkedIn Page, as well as a Pinterest and an Instagram account.
They are mainly used with the purpose of announcing new features and updates to our audience. They are also used to announce new events and to provide support.
Squirrly uses different metaphors or comparisons in explaining our features and the information we want our audience to understand. Example: Squirrly is like your Co-pilot.
We also consider it very important to have easy-to-scan text, so we use subtitles and bold in editing in order to make it easy for our audience to understand the main ideas. We don’t use underline in editing to avoid our audience confusing them with links.
We never go further than H3 in headlines.
All Articles in the blog should be 100% optimized for a specific keyword and have a clear featured image.
Each paragraph should have a maximum of 4 lines in preview, and there should be a visual element (image, video, twitter share) after each 3 paragraphs.
On landing pages, the first button should always be present above the fold.
In list articles, Squirrly SEO or its features should be mentioned on the first or second positions.
1.Changed / Improved / Better / New / Continuous Improvement
Supporting Examples: interface, emphasize new user experience
Supporting examples: emphasize functionality/features, company experience/expertise, facts landing page (statistics and how many people we’ve helped and so on), commitment to helping users expand their level of awareness on SEO/ranking factors
Supporting examples: Emphasize Focus Pages, Briefcase(Keyword Portfolio, strategy assistant), Audit, Keyword Research, Ranking, Settings Assistant (Bulk SEO), Patterns, Duplicate removal landing page, JSON-LD landing page
Supporting examples: coaching, lessons, in-plugin assistants (Live Assistant, Research Assistant, Settings Assistant), Knowledge Base, SlideShare, support (on numerous channels), support community on Facebook, Education Cloud, Blogging Assistant