How to Find the Solution to All Your Mobile Website Optimization Problems

mobile website optimization

With today’s technology constantly making progress, staying up-to-date with the latest developments is definitely a smart move, especially if the success of your business heavily depends on how much traffic your website gets.

Now, it’s extremely important to keep in mind that just having a well-designed website is no longer enough to make it in the business world.

You also need to invest in mobile website optimization to make the most out of the situation.

Why? Well, it’s no surprise that more and more people own mobile devices nowadays which they use to navigate the Internet. Not only this, but it’s also worth mentioning that, as of last year, the percentage of mobile device owners actually surpassed the number of desktop owners.

mobile website optimization

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So, as you can clearly see, mobile website optimization will seriously benefit your business.

Still having doubts? Then maybe you need to see what other benefits you will get to take advantage of:

  • Having a website that is optimized for mobile devices will significantly improve the user experienceRecent research shows that not only will users have an easier time navigating your website, but they will also be more satisfied. And it’s no secret that satisfaction will help you convert them into clients.
  • Investing in mobile website optimization will show people that you really care about helping each and every one of them. There is no better way to improve your brand recognition than by doing this.
  • Another great thing is that you’ll get traffic all the time this way, not just at specific hours of the day. This is because mobile website optimization allows people to browse your website no matter where they are and what time it is.
  • Most search engines are pretty focused on mobile-friendly websites nowadays, so you should definitely keep this in mind. You’ll have no problems ensuring your website will get a high ranking this way.
  • Your advertising methods will be greatly improved, since you’ll get to reach a larger audience. Your ads will make an appearance on mobile search engine listings, thus increasing your return on investment.

mobile website optimization

Be mindful of making any mobile website optimization mistakes

While it definitely has a lot to offer, mobile website optimization is certainly no walk in the park.

There are many challenges associated with it, especially when it comes to website design.

For instance, everything from the intricate design of the menus to the width of the content text can be difficult to handle.

mobile website optimization

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Moreover, the design of various icons also needs to be taken into account to ensure that your users will understand what they are all about. Not only this, but you also need to integrate a call to action that properly shows up on mobile devices as well.

We have the solution to your problems

Finding some online tips about mobile website optimization just won’t cut it anymore. Not only do you need plenty of useful information at your disposal, but you also need quality software assistance. And this is where we come into play.

mobile website optimization

Appticles, our very own creation, can help you significantly improve the experience your users will have on your website. The platform itself is comprised of 2 components:

  • A component that allows you to implement various mobile and tablet applications according to the needs of your customers. Benefits include a highly responsive user interface, the ability to customize everything how you see fit and the freedom to implement cross-platform mobile web apps.
  • A WordPress plugin that can actually be used as a main acquisition channel. You’ll get to take advantage of quality synchronization, accurate analytics and the ability to choose a theme that will help accommodate any new customers.

If you are interested in what we have to offer, then don’t hesitate to purchase our monthly subscription plan. All of your needs in terms of mobile website optimization will surely be met by Appticles PLUS.


Next: Learn how to increase the Site Visibility Score

Google’s new mobile algorithm

Mobile websites and the mobile algorithm

Nowadays, it’s crucial for your website to be mobile responsive. Most of the new WordPress themes have already included this as a feature.

Why you need a responsive website

Because every search engine started to implement an algorithm that is based on responsive websites for mobile searches. Google introduces an addition to the ranking algorithm that influences the position of your web pages in Google’s mobile search results.

Google’s mobile ranking algorithm has started rolling out on 21st April 2015. The global rollout will take a few days.

Is the new algorithm affecting your regular search results?

The answer is NO. The regular search results are not affected by the new mobile algorithm.

Now the question is:

How do you know if your website is mobile friendly or not?

Good news! Google is offering a tool to check if your website is mobile friendly or not.

They call it: Mobile Friendly Tool


Watch the video below and learn how to use the Mobile Friendly Tool. This video will teach you how to test your site speed as well.

If you want help from our team, we can look over your entire website and make it work correctly. We will look at SEO, Caching, Bad Plugins, Loading Time and CSS. Read more

What to do to speed up the mobile version of your website?

The best way (even though it may not be the easiest way for you to do it), is to have a m-dot website for the mobile version, and www one for the desktop version.

Watch the hangout video below, and find out what to do if you want to have both mobile and desktop websites. Learn how to connect them correctly in order to avoid broken redirects.


mobile vs desktop online search
mobile vs desktop online search


Don’t forget that your competition is also on mobile. In 2015, aside from the 91% of users that are using the desktop version of a website to search online, 80% are using their mobile devices for search purposes. This is a percent that is growing and growing every month.


That being said, it’s no longer a matter of asking ourselves whether mobile marketing important, because we know it is!

I hope that this information will help you improve your website, and I’m open to answer your questions, if you have any.