20 Simple Methods to Get Inbound Links for Your Website

inbound links
Do you want to increase your search ranking? Sure you do. Pretty much everyone does. Well, this is where inbound links come in handy.

Now, when I explain how Google sees these links as votes of confidence, I always see folks nodding their heads. “Yes. Yes. Yes.”

Then I ask them how they think we should handle the link-building process.

All I get are blank stares.

I thought I’d try to help all of you out there who need some help. Here’s a list of 20 ways you can get inbound links for your website:

1. Ask for a Link Trade

I hesitate to include this one, but the truth is that it still works. However, sending an email to a blogger asking to exchange links is not very reliable. It’s just cheap and fake and fluffs. As a rule, Shout Out Studio tries real hard to avoid this type of marketing.

But if I’m trying to help someone, I’ve got to share. Now let’s move on.

2. Create Foundational Content

Create content that uses foundational information and vocabulary for the industry you want to target.

This post is an example: We wanted to create a list of all the recommended ways to handle business link-building.

That will be foundational content that will engage a broad audience. Content like this is both relevant and worth sharing.

Other examples of similar foundational content would be “Link-Building 101″ or “The Definition of Link-Building”.

3. Run a Contest Centered on Content Creation

Executing a digital contest might not sound like a ton of fun, but it can absolutely transform the online business if done right.

Your contest should involve a big payoff for participants and ask participants to create content across the web. This way, you’re going to end up with an increase in inbound links.

4. White-Hat Link Building

There are several agencies out there who specialize in building massive amounts of links for their clients. Most of these folks are submitting links to Squidoo lens and other sites they keep up with.

Beware of anyone who does this for far too little money.

Manually building these links takes time and if you’re paying $5, you’re probably getting bad service.

5. Directory Submissions

There is a load of directories across the web. Use these as places to list your website and give a business description. Here you can find a list of  Free Directory Submission Sites where you can submit your website.

Directory submissions can cost money, but it can be VERY VERY worth it.

I’ve worked with businesses who hesitated to pay to be included in a directory. Well, it was – in fact – links from those paid directories that drove new business to their site.

6. Ego Bait – Create a List of Industry Experts

“Ego Bait” is a phrase used to describe the method of enticing engagement with rewards that play to the target’s ego.

This is how it works:

  • Create a list of the top 20 bloggers within your industry
  • Create a page on your website with a list and description of the blogs. Be sure to include links to their site
  • Create a sidebar badge that those bloggers can place within their sidebar
  • Lastly, contact each blog alerting them to their inclusion on the list and share the badge with them. Most bloggers love showing these on their sidebar or “about” page.

7. Think like a Publicist

Getting yourself some larger press coverage can produce a load of potential inbound links. Getting yourself mentioned on an industry website or even within the newspaper can build links back to your site.

8. Guest Post on another Site

Many bloggers love to have others help them create content. Find relevant blogs and see if they’ll allow you to guest post. Have two or three articles ready to go when you approach the blog.

Ensure that your proposed content fits will be relevant to their audience.

Almost 100% of guest blog posts include links pointed to the author’s website.

Make sure you optimize them first by using the best keywords

9. Syndicate Articles

There are many places for you to syndicate your blog content across other channels. Folks in the SEO community often disagree on the effectiveness of syndicating articles. Google penalizes for duplicate content across the web but rewards inbound links.

Shout Out Studio doesn’t recommend this method to our clients, but I know folks that have used it very successfully.

If you’re looking for places to syndicate your RSS feed, the Social Media Today Community is a great place to start.

10. Publish Press Releases

To release online Press Releases, you can use services such as:

It can put information about your business in the hands of journalists who can distribute the content all over the web.

These articles can include links back to your site. Thus, you could earn thousands of inbound links if these online press releases get distributed well.

11. Submit an Article to an Industry News Site

It’s similar to guest posting. However, it focuses on reaching out to some of the top industry blogs and submitting an interesting/timely article. That will enable you to receive an inbound link.

Links that get in front of your targeted audience are great for search, but the referral traffic is even better.

How to optimize your articles for both Search Engines bots and Humans

12. Think like a Local Business

Grab links from your local Chamber of Commerce, the Better Business Bureau, and the local library. They are considered trustworthy by the local community and your site can benefit from getting exposure on them.

13. Use Your Partners

Develop business relationships with non-competing businesses in the same field.

You can use these relationships online and offline. For instance, you can share links and distribute each other’s business cards.

Manufacturers, vendors or retailers associated with your business may be willing to link to you from their website. That’s especially true if you write a review or conduct an interview with them.

14. Answer Questions to Get Inbound Links

Sites like Yahoo! Answers, Quora & Google Groups allow you to respond to questions. That gives you an opportunity to provide relevant links back to your site within your answer.

Answering questions effectively will give you credibility in front of a potential audience. Also, you’ll gain inspiration for future blog posts by

15. Use the Pro Link-Builder’s Secret Weapon: Squidoo

Link building agencies often just add links to your website from pages they curate on Squidoo. Well, did you know it only takes 15 minutes to set up a topical Squidoo page?

Be sure to include expert information and popular, useful tools for your field. Also, don’t forget to link back to your website.

16. Build a Collection of Tools

Folks are often searching for useful online tools. Whether it’s SEO tools, mortgage calculators or Body Fat Calculators, these are valuable for them. Plus, they often love to share with their audience.

So, start building an information-rich list of tools relevant for your audience. That can earn you some really powerful inbound links. 

17. Review Products, Apps, and Services

Write a thorough review of an iPhone app, relevant service or a product. Companies are always looking for case studies and testimonials.

After writing your review on your site, be sure to contact the provider to let them know about the review. Also, give them permission to share the content however they want to.

18. Give Away Free Samples

I’ve worked with several companies that have created thousands of links to their site by giving away free samples.

These companies had their giveaways picked-up on “freebie” and “couponing” websites. For hundreds of dollars, these sites received thousands of dollars worth of inbound links.

19. Make Sure You’ve Got Those Social Profiles Filled out

Search engines are relying heavily on social networks to verify and give authority to their rankings.

If you have profiles filled out on relevant websites, you’re letting search engines know you’re legitimate. Also, most profiles allow you to link back to your site.

20. Let People Share Your Content

Creating great content is critical. Making sure it’s share-worthy should be at the forefront of your mind when scheming new ideas for images, blog posts & videos.

The next thing you should do is communicate clearly that you’re OK with folks sharing/using your content & images. However, specify that they need to attribute the content with a link back to you.

If you’re using original content, this will help you spread your content as well as increase inbound links for your site. (Special thanks goes to InboundMarketingAgents.com for this idea!)


If you start with this list and work through even a few of these steps, I’m sure you’ll be amazed at the difference in the referral traffic and search engine traffic you receive.

Read more:

7 Surprising Numbers That Will Empower Your WordPress SEO

 How your SEO techniques and Social Media Strategy Intertwine

How to Find the Solution to All Your Mobile Website Optimization Problems

mobile website optimization

With today’s technology constantly making progress, staying up-to-date with the latest developments is definitely a smart move, especially if the success of your business heavily depends on how much traffic your website gets.

Now, it’s extremely important to keep in mind that just having a well-designed website is no longer enough to make it in the business world.

You also need to invest in mobile website optimization to make the most out of the situation.

Why? Well, it’s no surprise that more and more people own mobile devices nowadays which they use to navigate the Internet. Not only this, but it’s also worth mentioning that, as of last year, the percentage of mobile device owners actually surpassed the number of desktop owners.

mobile website optimization

[ Photo Credits: smartinsights.com ]


So, as you can clearly see, mobile website optimization will seriously benefit your business.

Still having doubts? Then maybe you need to see what other benefits you will get to take advantage of:

  • Having a website that is optimized for mobile devices will significantly improve the user experienceRecent research shows that not only will users have an easier time navigating your website, but they will also be more satisfied. And it’s no secret that satisfaction will help you convert them into clients.
  • Investing in mobile website optimization will show people that you really care about helping each and every one of them. There is no better way to improve your brand recognition than by doing this.
  • Another great thing is that you’ll get traffic all the time this way, not just at specific hours of the day. This is because mobile website optimization allows people to browse your website no matter where they are and what time it is.
  • Most search engines are pretty focused on mobile-friendly websites nowadays, so you should definitely keep this in mind. You’ll have no problems ensuring your website will get a high ranking this way.
  • Your advertising methods will be greatly improved, since you’ll get to reach a larger audience. Your ads will make an appearance on mobile search engine listings, thus increasing your return on investment.

mobile website optimization

Be mindful of making any mobile website optimization mistakes

While it definitely has a lot to offer, mobile website optimization is certainly no walk in the park.

There are many challenges associated with it, especially when it comes to website design.

For instance, everything from the intricate design of the menus to the width of the content text can be difficult to handle.

mobile website optimization

[ Photo Credits: blog.instant.ly ]

Moreover, the design of various icons also needs to be taken into account to ensure that your users will understand what they are all about. Not only this, but you also need to integrate a call to action that properly shows up on mobile devices as well.

We have the solution to your problems

Finding some online tips about mobile website optimization just won’t cut it anymore. Not only do you need plenty of useful information at your disposal, but you also need quality software assistance. And this is where we come into play.

mobile website optimization

Appticles, our very own creation, can help you significantly improve the experience your users will have on your website. The platform itself is comprised of 2 components:

  • A component that allows you to implement various mobile and tablet applications according to the needs of your customers. Benefits include a highly responsive user interface, the ability to customize everything how you see fit and the freedom to implement cross-platform mobile web apps.
  • A WordPress plugin that can actually be used as a main acquisition channel. You’ll get to take advantage of quality synchronization, accurate analytics and the ability to choose a theme that will help accommodate any new customers.

If you are interested in what we have to offer, then don’t hesitate to purchase our monthly subscription plan. All of your needs in terms of mobile website optimization will surely be met by Appticles PLUS.


Next: Learn how to increase the Site Visibility Score

Google’s new mobile algorithm

Mobile websites and the mobile algorithm

Nowadays, it’s crucial for your website to be mobile responsive. Most of the new WordPress themes have already included this as a feature.

Why you need a responsive website

Because every search engine started to implement an algorithm that is based on responsive websites for mobile searches. Google introduces an addition to the ranking algorithm that influences the position of your web pages in Google’s mobile search results.

Google’s mobile ranking algorithm has started rolling out on 21st April 2015. The global rollout will take a few days.

Is the new algorithm affecting your regular search results?

The answer is NO. The regular search results are not affected by the new mobile algorithm.

Now the question is:

How do you know if your website is mobile friendly or not?

Good news! Google is offering a tool to check if your website is mobile friendly or not.

They call it: Mobile Friendly Tool


Watch the video below and learn how to use the Mobile Friendly Tool. This video will teach you how to test your site speed as well.

If you want help from our team, we can look over your entire website and make it work correctly. We will look at SEO, Caching, Bad Plugins, Loading Time and CSS. Read more

What to do to speed up the mobile version of your website?

The best way (even though it may not be the easiest way for you to do it), is to have a m-dot website for the mobile version, and www one for the desktop version.

Watch the hangout video below, and find out what to do if you want to have both mobile and desktop websites. Learn how to connect them correctly in order to avoid broken redirects.


mobile vs desktop online search
mobile vs desktop online search


Don’t forget that your competition is also on mobile. In 2015, aside from the 91% of users that are using the desktop version of a website to search online, 80% are using their mobile devices for search purposes. This is a percent that is growing and growing every month.

Source: http://www.smartinsights.com

That being said, it’s no longer a matter of asking ourselves whether mobile marketing important, because we know it is!

I hope that this information will help you improve your website, and I’m open to answer your questions, if you have any.

New version of Squirrly 2015 release date

Install squirrly seo

The new version of Squirrly SEO 5.0 was launched on 27th April 2015, and it is available in the WordPress directory.

We worked very hard to make huge improvements for the Squirrly SEO plugin.

What does Squirrly 5.0 include? Is it compatible with the future release of WordPress 4.2?

The answer to all of these questions is YES!

The new version of Squirrly will work even faster, it will be easier to set up, and it will include all the new SEO requests for Search Engines.

Here are some of the most important changes:

  • A different Squirrly look. We’ve Added a SEO and Settings page
  • It is compatible with the WP eCommerce plugin
  • We’ve added interactive learning features for the entire Squirrly SEO plugin
  • Your posts will save faster, even if you have a long form article, and remote images
  • We’ve added robots.txt for multisites with security
  • We’ve added sitemap for multisites
  • We’ve added sitemap.xml for images and videos in every article
  • We’ve added the JSON-LD in Structured Data META
  • We’ve added the favicon.ico for multisites
  • We’ve added the icons for Apple devices
  • We’ve added the SEO progress bar, that you will see when editing a post
  • We’ve added the SEO Star option in Dashboard
  • You will now have the option to show Squirrly for selected Post Types


Screenshots from the new version of Squirrly SEO 5.0

Squirrly SEO Settings
Show Squirrly for selected Post Types
json ld options
Json-LD Option for Organization and Person
Sitemap option for images and videos
Sitemap Option for images and videos

Download Squirrly SEO

You can learn all about the new features from here.


Top 5 free tools for testing your website’s performance

performance tool

1. Squirrly SEO Plugin

The audit from Squirrly gives users precious insight into how their website’s performance help them improve their online presence and boost their sites rankings.


You receive a score for your site based on several things the tool analyzes, such as blogging, SEO, social, traffic, links, authority.

Feature Overview

  • An Audit Score for your Content Strategy and its execution
  • Insights about the 6 main areas of your Content Strategy (Blogging, Traffic, SEO, Social Media, Links and Authority)
  • Tips on how to fix every issue which appears
  • Easy-to-follow guidelines and explanations, but also heavy documentation for those who require it
  • See how your score evolved over time
  • You can send the audit either by PDF or by email to a team member who can help you fix certain issues.
  • PRO Tips, Videos and Articles from us

Download Squirrly SEO now and boost your site ranking for Free!

2. ContentLook

ContentLook helps you take a look at your whole Content Marketing Strategy and offers an easy way to streamline your workflow and take key actions to grow your business.

Feature Overview

  • Audits your site, so that you are aware of how your website is actually doing from an SEO, Social Media and Online Traffic perspective.
  • Offers you key insights which will help you better understand the data behind your content, so that you can make informed, strategic decisions that spark growth.
  • Allows you to monitor your website’s performance. You and your team can easily keep track of how each published article is performing to make it rank better.
  • You can also easily measure the progress and results of your online marketing campaigns.
  • Integration with Google Analytics, Trello and Slack.

website's performanceYou can see a live demo here!

3. Pingdom Tools

With Pingdom’s website monitoring you’ll be the first to know when your website is down and you’ll stay on top of your website’s performance. 

Monitoring your website’s performance and servers is always a smart decision. Pingdom will display the load time of your webpage and also provide you with a performance grade based on several important factors.


Feature Overview

  • Examine all parts of a web page – View file sizes, load times and other details about every single element of a web page (HTML, JavaScript and CSS files, images, etc.). You can sort and filter this list in different ways to identify performance bottlenecks.
  • Website’s Performance Overview – Performance-related statistics based on the test result.
  • Performance grade and tips – See how your website conforms to performance best practices from Google Page Speed (similar to Yahoo’s YSlow). You can get some tips on how to speed up your website this way.
  • Trace your performance history – The tests can be reviewed later. Users can see how things change over time (with pretty charts!).
  • Test from multiple locations – See how fast a website loads in Europe, the United States and so on.
  • Share your results – Share them with your friends, work colleagues or web host.

4. Google PageSpeed

PageSpeed Insights measures the performance of a page for mobile devices and desktop devices. It fetches the URL twice, once with a mobile user-agent and once with a desktop-user agent.

The PageSpeed Score ranges from 0 to 100 points. A higher score is better and a score of 85 or above indicates the page is performing well. Please note that PageSpeed Insights is being continually improved and so the score will change.


PageSpeed Insights measures how the page can improve its performance on:

  • time to above-the-fold load: Elapsed time from the moment a user requests a new page and to the moment the above-the-fold content is rendered by the browser.
  • time to full page load: Elapsed time from the moment a user requests a new page to the moment the page is fully rendered by the browser.

5. GTmetrix

GTmetrix is also one of the free tools, which grades your website’s speed and has a suite of features and options to optimize your website speed clear and easy.

GTmetrix can help you develop a faster, more efficient and all-around improved website experience for your users.


Feature Overview

  • Keep track of the performance for your page and visualize your history with 3 interactive graphs. Zoom, pan and set a date range and more!
  • Analyze on an actual Android device. GTmetrix passes your URL through an actual Android device to get real world performance data on your page load.
  • Test from Multiple Regions. Analyze the page load of your site from 7 different regions around the world.
  • Playback Page Loads with Videos. You can also view your page load in a filmstrip view. This allows you to get a frame-by-frame look at your page loading in real time.
  • Set up Monitored Alerts. GTmetrix can alert you if your page falls below a certain condition you set!
  • Schedule GTmetrix to run a test daily, weekly or monthly on your pages.

What Other Free Tools Do You Use to Monitor Your Website’s Performance?

What other free tools you think should have made it into the list? Make sure to share your suggestions in the comment section below!